Local Service • Custom Website + Booking Integration

Ink 37 Tattoos

Booking-first website for a Dallas-Fort Worth tattoo studio — converting Instagram followers into confirmed appointments without the DM back-and-forth.

3 weeks

1 team members

DFW local rankings

SEO

4.9 / 5 stars

Rating

0-click Cal.com

Booking

127 verified

Reviews

The Challenge

The studio was losing potential clients to competitors with easier online booking. Every new inquiry required a manual Instagram DM exchange before a booking could even be attempted — a slow, leaky funnel for a business driven by impulse decisions.

Our Solution

Built a PWA-ready, mobile-first site optimized for the Instagram-to-booking conversion path. Integrated Cal.com directly on the site for one-click appointment booking. Added structured data markup for local SEO visibility across DFW tattoo searches, plus a style-filtered gallery showcasing American traditional, fine line, Japanese, and realism work.

Technologies Used

Next.jsReact 19TypeScriptTailwind CSSCal.comStructured Data / JSON-LD

The Results

Live booking directly on the site eliminated the DM bottleneck entirely. The studio now holds a 4.9-star rating across 127 verified reviews and ranks prominently in local DFW tattoo searches.

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